What is PPC Advertising
PPC Advertising – allows you to target potential buyers through relevant ad copy and keywords that match their search queries. PPC ads show up in search engines (Google or Bing) results pages (SERPs) next to organic listings. Advertisers pay each time a user clicks on one of their online PPC Ads.
In short, you run your ads and you pay when someone clicks on your ad.
There are many Pay Per Click platforms you can use but the most known are :
- Google Ads
- Bing Ads.
Benefits of PPC Advertising
I have written few benefits of PPC Ads below:-
- PPC ads provide instant traffic >>Top organic search rankings for targeted keywords can take lot of time and sometimes you need more and more traffic for your website in lesser time. PPC ads can provide instant traffic. PPC can generate fast results.
- PPC ads don’t depend on algorithm changes>>SEO depends on search engine algorithm updates, PPC advertising offers stability. PPC algorithms do not depends on search engine algorithm updates.
- Drive leads through PPC ads >>With PPC, you have a number of options at your fingertips for generating leads. you can generate leads by targeting industry-related keywords, eye-catching Ad headlines, Use appropriate calls to action and ad extensions.
- Measurable results >> You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more. There are many reports and KPIs that provide you with all the information you need, data that is essential to marketing departments, digital marketing manager and for clients.
- Target the right audience >>> You can show your Ads for the users of specific county, if you want to target users of specific country. Moreover, you can also choose to show your ads based on other factors, include time, keywords, date and device etc.
- Choose Your Budget and Keyword Bid >>> You can choose your budget, there are no budget restrictions. You can also set bid manually for keywords, if you have chosen “Manual CPC” bid strategy for your Google Ads campaign.
- Re-Marketing >>Re-marketing is an essential component of PPC campaign. With PPC advertising one can re-target those people who didn’t convert. Re-marketing allows you to advertise to people who have previously visited your website or mobile app, by showing them relevant ads when they visit other sites or search on Google.The people you are targeting are already familiar with your service or product; therefore, they are much more likely to click on your ad. In this way, we can higher CTR, improve conversion rate, improve brand recall, through Re-Marketing Campaign.
You need to continuously optimize PPC Ads Campaign for good results or hire PPC Expert