Choosing the Right Platforms Not all social media platforms are created equal. It’s essential to identify where your target audience hangs out and focus your efforts on those platforms. For instance, Facebook and Instagram are great for visual content, while LinkedIn can help you connect with fellow professionals.
Videos are incredibly popular on social media. Create short video tutorials demonstrating simple plumbing fixes or maintenance tips. Use platforms like YouTube or TikTok for sharing video content.
Social media platforms offer powerful targeting options. Invest in targeted ads to reach users who are more likely to require plumbing services. You can set parameters such as location, age, interests, and even homeownership status to refine your audience.
Use third-party social media analytics tools like Google Analytics, Sprout Social, or Hootsuite to gain deeper insights into your performance. These tools provide comprehensive reports and can help you identify trends over time.