Free Google Ads EBook

TABLE OF CONTENTS

Google Ads Mastery – Premium Edition

By Kashif Rehman —

OnlineMarketingBull.com

SECTION 1 — FOUNDATIONS

Chapter 1. Introduction to Google Ads
Chapter 2. What is Google Ads & How It Works
Chapter 3. Account Structure: Campaign → Ad Group → Ads
Chapter 4. Keyword Research: Complete Step-by-Step Guide
Chapter 5. Search Campaigns: How to Set Them Up the Right Way

SECTION 2 — AD CREATION & COPYWRITING

Chapter 6. High-Converting Ad Copywriting Formulas
Chapter 7. Ad Extensions (Boosting CTR & Ad Rank)
Chapter 8. Display Campaigns: Complete Framework
Chapter 9. YouTube Advertising (Deep Guide)

SECTION 3 — PERFORMANCE MAX & ADVANCED CAMPAIGNS

Chapter 10. Performance Max: How It Really Works
Chapter 11. Audiences & Targeting: Pro-Level Strategies
Chapter 12. Conversion Tracking: Google Ads + GA4 + GTM
Chapter 13. Landing Page Optimization Framework

SECTION 4 — OPTIMIZATION & SCALING

Chapter 14. The Google Ads Optimization System
Chapter 15. Scaling Google Ads: Horizontal & Vertical
Chapter 16. Freelancing as a Google Ads Expert (India & Global)
Chapter 17. Real Case Studies (Lead Gen + E-commerce)
Chapter 18. Checklists, Templates & Resources

SECTION 5 — ADVANCED GOOGLE ADS MASTERY

Chapter 19. Bid Strategy Masterclass
Chapter 20. Negative Keywords Strategy (ROI Multiplier)
Chapter 21. Quality Score Deep Dive
Chapter 22. GTM + GA4 Tracking Blueprint
Chapter 23. A/B Testing Frameworks & Templates
Chapter 24. Google Display Network (Advanced Guide)
Chapter 25. YouTube Performance Framework

SECTION 6 — TARGETING, REMARKETING & FUNNELS

Chapter 26. High-ROI Remarketing Strategies
Chapter 27. Advanced PMax AI Optimization
Chapter 28. Google Ads for Local Businesses (Delhi Examples)
Chapter 29. Google Ads for Service-Based Businesses
Chapter 30. Google Ads for E-commerce

SECTION 7 — AI, AUTOMATION & ANALYTICS

Chapter 31. Google Ads + AI Automation Workflows
Chapter 32. Budgeting & Forecasting Framework
Chapter 33. Advanced Landing Page Architecture
Chapter 34. Troubleshooting Guide (Fix Any Campaign)
Chapter 35. Smart Automation With Rules & Scripts

SECTION 8 — PROFESSIONAL PRACTICE & CLIENT SYSTEMS

Chapter 36. Multi-Campaign Funnel Strategy
Chapter 37. Google Ads for B2B (India-Focused)
Chapter 38. YouTube Promotion for Influencers
Chapter 39. Advanced Negative Keywords Strategy
Chapter 40. Competitor Analysis Playbook
Chapter 41. Multi-Location Targeting (Delhi NCR)
Chapter 42. WhatsApp-Based PPC Strategy (India-Specific)
Chapter 43. Reporting & Insights

CHAPTER 1 — INTRODUCTION TO GOOGLE ADS

Google Ads is Google’s paid advertising platform that allows businesses to show ads across the Google ecosystem — Search, Display Network, YouTube, Gmail, Discover, Maps, and more. Ads appear exactly when users are searching for products, services, or information, making Google Ads the most powerful “intent-based” advertising platform ever created.

⭐ Why Google Ads Is the #1 Paid Marketing Channel

• • High Intent Audience: Users actively search for solutions → higher conversion rates.

• • Flexible Budget Control: Start with ₹200/day, scale to lakhs.

• • Full Analytics: Every click, conversion, and keyword is measurable.

• • Fast Lead Generation: Compared to SEO, results start immediately.

• • Multiple Campaign Types: From Search to YouTube to Performance Max.

• • Perfect for Freelancers: Google Ads experts in Delhi charge between ₹15,000–₹80,000 per project.

⭐ Google Ads Ecosystem Overview

Google Ads includes:

1. • Search Network Ads (Text ads in Google Search)

• • Display Network Ads (Banner ads on 20 lakh+ partner sites)

• • YouTube/Video Ads

• • App Install Campaigns

• • Smart Campaigns

• • Performance Max (PMax) — Google’s AI-powered campaign

• • Shopping Ads (for eCommerce)

⭐ Why Google Ads Skill Is High-Income

India’s demand for Google Ads experts is rising rapidly due to:

• • Growing number of startups in Delhi & NCR

• • Increasing competition for leads

• • Digital shift after Covid

• • Brands needing PPC professionals

• • Freelancing becoming the new career path

A certified Google Ads expert easily earns:

• • Freelancing: ₹25,000 to ₹2,00,000 per month\

• • Full-time Jobs: ₹30,000 to ₹1.5 lakh+

• • Own Agency: Unlimited earning potential

CHAPTER 2 — WHAT IS GOOGLE ADS & HOW IT WORKS

(Deep Explanation)

Google Ads works on a concept called the Auction System. Every time someone searches for a keyword, Google runs an instant auction between advertisers.

⭐ Key Components of Google Ads

Keywords → What users search

Ads → Your message

Bids → How much you’re willing to pay

Quality Score → Relevancy score by Google

Ad Rank → Determines your ad position

Landing Page → Where users land after clicking

⭐ How Ads Are Ranked: Ad Rank Formula

Ad Rank = Bid × Quality Score × Expected Impact of Ad Extensions

Quality Score Factors

1. • Expected CTR → Click-through rate

1. • Ad Relevance

• • Landing Page Experience

If your Quality Score is high, Google rewards you with:

• • Cheaper cost per click

• • Better ad positions

• • Higher impression share

⭐ Example (Delhi Search Market)

Search keyword: “Digital marketing course in Delhi”
10+ institutes bid on this keyword. Google ranks them based on:

• • Their ad quality

• • Their landing page

• • Their bidding strategy

Even if you bid less, you can outrank competitors with a strong Quality Score.

CHAPTER 3 — ACCOUNT STRUCTURE: CAMPAIGN → AD GROUP → ADS

A perfect Google Ads setup follows a 3-level structure:

Level 1 — Campaign

Defines:

• • Budget

• • Location targeting

• • Ad schedule

• • Bidding strategy

• • Networks

Examples of campaigns:

• • Search Campaign for Lead Generation

• • Display Remarketing Campaign

• • Video Awareness Campaign

Level 2 — Ad Groups

Ad groups contain keywords & ads related to a single theme.

Example:
Campaign: Digital Marketing Services
Ad Groups:

• • Google Ads Services

• • SEO Services

• • Facebook Ads Services

Level 3 — Ads

Each ad group must include:

• • Minimum 3 responsive search ads

• • Ad extensions

• • Final URLs

⭐ Why Structure Matters

A poor structure:

• • Wastes budget

• • Lowers ad relevance

• • Reduces CTR

• • Increases CPC

A strong structure increases conversion rates by 30–60%.

CHAPTER 4 — KEYWORD RESEARCH: THE COMPLETE GUIDE

Keyword research determines your entire campaign’s success.

⭐ Types of Keywords

1. High-Intent Keywords (Best for Leads)
   Examples:
   • • “Google Ads expert in Delhi”
   • • “Digital marketing freelancer Delhi”
   • • “SEO teacher online”
2. Medium-Intent Keywords
   • • “Google Ads training”
   • • “What is PPC”
3. Low-Intent Keywords
   • • “Free marketing tutorials”

⭐ Keywords Match Types

Keyword match types in advertising (like Google Ads) control how closely a search query must match your chosen keyword for your ad to show, with the main types being Broad, Phrase, and Exact, plus Negative match to exclude searches, balancing reach (more impressions) and relevance (higher quality clicks). Broad match is widest, phrase match is more specific, and exact match is most precise, with syntax using no symbols (broad), quotes (phrase, “keyword”), or brackets (exact, [keyword]).

Keyword Match Types Explained

Broad Match (e.g., running shoes): Shows ads for related searches, synonyms, misspellings, and other relevant variations, offering maximum reach but potentially lower relevance.

Phrase Match (e.g., “running shoes”): Triggers ads for searches that include the meaning of your keyword, requiring the words in order but allowing other words before or after (e.g., “best running shoes for women”).

Exact Match (e.g., [running shoes]): Delivers the highest relevance by matching the keyword and very close variations, like singular/plural or misspellings, with the least volume.

Negative Match (e.g., -red): Prevents ads from showing for specific search terms (like “red running shoes”), helping to filter out irrelevant traffic.

⭐ Tools for Keyword Research (Free + Paid)

• Google Keyword Planner
• Ahref
• SEMrush
• Ubersuggest
• Google Trends
• AnswerThePublic
• ChatGPT for ideas

⭐ Delhi Market Example

For “Google Ads Expert”, high-intent keywords include:

• Google Ads expert in Delhi
• Freelance Google Ads expert Delhi
• Google Ads consultant near me
• PPC expert Delhi NCR

CHAPTER 5 — SEARCH CAMPAIGNS: STEP-BY-STEP SETUP

⭐ Step 1 — Choose campaign objective:

• Leads
• Website traffic
• Sales
• Local store visits

⭐ Step 2 — Choose bidding:

• Maximize clicks
• Maximize conversions
• Target CPA
• Target ROAS

⭐ Step 3 — Add keywords using match types

Start with:

• 60% Exact
• 40% Phrase

Avoid Broad match initially.

⭐ Step 4 — Write high-performance ads

Include:

• CTA
• Keywords
• Benefits
• Offer
• Trust signals

⭐ Step 5 — Connect conversions

Without conversion tracking, optimization is impossible.

CHAPTER 6 — AD COPYWRITING FORMULAS THAT WORK

⭐ Formula 1 — Problem → Solution → CTA

“Struggling with Google Ads?
Hire Delhi’s Google Ads Expert.
Book Free Consultation.”

⭐ Formula 2 — Offer-Driven

“Get 2X Leads with Expert Google Ads
6+ Years Experience
Free Audit & Setup Call”

⭐ Formula 3 — Benefit Focused

“Grow Sales Faster with Targeted PPC
Lower CPC, Higher ROI
Talk to a Google Ads Specialist”

⭐ Where to Use

• Search Ads
• Display Ads
• YouTube scripts
• Landing pages

CHAPTER 7 — AD EXTENSIONS (IMPORTANT FOR AD RANK)

Extensions improve visibility and CTR.

⭐ Must-Use Extensions

• Sitelink
• Callout
• Call
• Structured snippers
• Location
• Price extensions (if applicable)

Google considers extensions in Ad Rank, so using them reduces CPC.

CHAPTER 8 — DISPLAY CAMPAIGNS 

Google Ads Display Campaigns are a type of advertising campaign that shows visually rich ads (images, banners, responsive display ads, animations, etc.) across the Google Display Network (GDN) — a collection of over 3 million websites, apps, and YouTube placements.

 What Is a Google Ads Display Campaign?

A Display Campaign allows your ads to appear on:

• Websites that show Google ads

• Mobile apps

• YouTube (as display placements, not video ads)

• Gmail

• Google Discover (for some formats)

Display campaigns focus on visual advertising to increase brand awareness, reach new audiences, or remarket to people who already visited your site.

 How Display Ads Work

Google uses your:

• Images

• Headlines

• Descriptions

• Logos

Then automatically generates responsive display ads that adjust to the website’s layout and placement.

You can also upload static banners (JPG, PNG) or HTML5 ads.

⭐ Benefits

• Cheapest CPC
• Massive reach
• Brand visibility
• Great for remarketing

⭐ Placements

• Websites
• Apps
• YouTube
• Gmail

⭐ Smart Tips

• Avoid mobile gaming apps
• Use a whitelist for high-quality sites
• Use custom audiences

CHAPTER 9 — VIDEO/YOUTUBE ADS (IN-DEPTH)

Types of YouTube ads:

• Skippable in-stream
• Non-skippable
• Bumper
• Discovery
• Outstream

⭐ YouTube Script Formula

1. Hook (first 5 seconds)
2. Problem
3. Solution
4. Social Proof
5. CTA

CHAPTER 10 — PERFORMANCE MAX (ADVANCED)

Performance Max (PMax) is a goal-based, all-in-one advertising campaign that shows your ads across:

• Search
• Display
• YouTube
• Discover
• Maps
• Gmail

⭐ Requirements

• Assets
• Keywords (via signals)
• Conversion tracking
• Good budget

⭐ When to Use

• Lead generation
• E-commerce
• Scaling campaigns

How to Create a Performance Max Campaign (Step-by-Step)

Step 1 — Go to Google Ads

1. Sign in to ads.google.com

2. Click + New Campaign

Step 2 — Choose Your Objective

Select a goal such as:

• Sales

• Leads

• Website traffic

• Local store visits

Then choose Performance Max as the campaign type.

Step 3 — Set Conversion Tracking

A PMax campaign requires conversions.

• For e-commerce → enable purchase tracking (via Google Tag/GA4 or Merchant Center)

• For leads → set up form submissions, calls, sign-ups, etc.

Step 4 — Link Your Merchant Center (if e-commerce)

If you’re running Shopping ads, link:

• Google Merchant Center → product feed syncs automatically.

Step 5 — Budget & Bidding

Choose:

• Daily budget

• Bidding strategy

  • Maximize conversions

  • Maximize conversion value (revenue)

  • With optional Target CPA / ROAS

Step 6 — Location, Language, and Final URL

Set:

• Target geographic locations

• Language settings

• Final URL (or enable URL expansion)

Step 7 — Add Asset Groups

Asset groups are like ad groups.

Provide:

• Headlines (text)

• Descriptions

• Images

• Logo

• Videos (if you don’t upload one, Google auto-generates)

• Call-to-action buttons

• Audience signals (interests, remarketing, custom segments)

Google combines assets to create responsive ads across platforms.

Step 8 — Add Extensions

Use:

• oSitelinks

• Callouts

• Call extensions

• Lead form extensions (lead gen)

This helps increase ad visibility.

Step 9 — Review & Publish

Google reviews the campaign and starts showing ads within hours.
Optimization usually improves over 2–4 weeks learning period.

🔍 Best Practices for Performance Max

• Upload your own videos (AI-generated ones are low quality)

• Provide lots of creative assets (5–10 of each type)

• Use high-quality images and product feed data

• Add strong audience signals

• Use value-based bidding if possible (ROAS)

• Don’t judge performance too early—allow the learning period

CHAPTER 11 — AUDIENCES & TARGETING (PRO LEVEL)

Types of Google Ads Audiences

🎯 Funnel Placement Overview (Bonus for Strategy)

⭐ Delhi Example

Target users searching for:

• “Digital marketing institute Delhi”
• “Google Ads freelancer India”

CHAPTER 12 — CONVERSION TRACKING (VERY IMPORTANT)

⭐ Must-Track Conversions

• Calls
• Form fills
• WhatsApp clicks
• Purchases
• Add to cart
• Lead submissions

⭐ Tools

• Google Tag Manager
• GA4

CHAPTER 13 — LANDING PAGE OPTIMIZATION

⭐ Checklist

• Above-the-fold CTA
• Clear headline
• Benefit-driven content
• Mobile optimized
• Fast loading
• Trust badges
• WhatsApp button

⭐ Delhi Example

For “Google Ads Expert in Delhi”:

• Show local trust signals
• Add Delhi clients
• Add case studies

CHAPTER 14 — OPTIMIZATION FRAMEWORKS

⭐ Weekly Optimization

• Search terms
• Negative keywords
• Bids
• Ad performance
• Conversions

⭐ 80/20 Rule

80% results come from 20% keywords.

CHAPTER 15 — SCALING GOOGLE ADS

Ways to scale:

• Increase budget
• Duplicate winning campaigns
• Add new keywords
• Add new locations
• Add remarketing funnels
• Add PMax

CHAPTER 16 — FREELANCING GUIDE (DELHI + INDIA FOCUSED)

⭐ How to Start Freelancing

• Create profile on Upwork, Fiverr, Naukri, Indeed
• Build portfolio
• Start with 2–3 case studies
• Offer free audits to get clients

⭐ Pricing Guide (India)

• Setup: ₹5,000–₹20,000
• Monthly management: ₹10,000–₹75,000
• High-end projects: ₹1 lakh+

CHAPTER 17 — CASE STUDIES

⭐ Example Case Study (Realistic Modeling)

Business: Digital Marketing Institute Delhi
Result:

• Reduced CPC: ₹22 → ₹8
• Increased conversions by 240%
• Leads generated: 1,200+

CHAPTER 18 — CHECKLISTS, TEMPLATES & RESOURCES

You get:

• Keyword research checklist
• Campaign setup checklist
• Ad copy templates
• Negative keyword list
• Landing page layout template
• Freelancing proposal sample

CHAPTER 19 — GOOGLE ADS BID STRATEGY MASTERCLASS

Choosing the right bid strategy is the difference between profitable campaigns and wasted budget. Google offers multiple bidding methods depending on your goals.

⭐ 19.1 Overview of All Bidding Strategies

19.2 Visual Diagram: How Bidding Works

19.3 India-Specific Strategy Tips

• For Delhi lead-gen campaigns → Target CPA works best
• For tutors, courses, consultants → start with Maximize Conversions
• For e-commerce → Target ROAS with PMax
• For small local businesses → use Maximize Clicks (initial testing)

CHAPTER 20 — NEGATIVE KEYWORDS (THE HIDDEN SECRET TO ROI)

Negative keywords prevent your ads from showing for the wrong traffic.

⭐ 20.1 Why Negative Keywords Are Critical

Without negatives, Google may show your ads for:

• Jobs
• Free courses
• Irrelevant services
• Tutorials
• Competitors

This wastes 40–60% of budget.

20.2 Example Negative Keyword Table (Delhi Market)

20.3 Diagram: How Negative Keywords Filter Traffic

CHAPTER 21 — GOOGLE ADS QUALITY SCORE DEEP DIVE

Quality Score (1–10) impacts your:

• CPC
• Ad rank
• Impression share
• Cost per lead

⭐ 21.1 Quality Score Components

21.3 Diagram

High QS = Low CPC = More Clicks = More Leads = Higher ROI

CHAPTER 22 — GOOGLE TAG MANAGER + GA4 TRACKING (SIMPLIFIED)

Tracking allows Google to optimize your campaigns.

⭐ 22.1 Key Conversions to Track

CHAPTER 23 — A/B TESTING FRAMEWORK (WITH TEMPLATES)

A/B testing ensures continuous improvement.

23.1 What to Test

• Headlines
• Descriptions
• CTAs
• Landing pages
• Keywords
• Extensions

23.2 A/B Test Table Template

23.3 Visual: A/B Testing Cycle

Create Test → Run 2 Weeks → Analyze → Keep Winner → Create New Test

CHAPTER 24 — GOOGLE DISPLAY NETWORK

Google Ads Display Campaigns are a type of advertising campaign that shows visually rich ads (images, banners, responsive display ads, animations, etc.) across the Google Display Network (GDN) — a collection of over 3 million websites, apps, and YouTube placements.

✅ What Is a Google Ads Display Campaign?

A Display Campaign allows your ads to appear on:

• Websites that show Google ads

• Mobile apps

• YouTube (as display placements, not video ads)

• Gmail

• Google Discover (for some formats)

Display campaigns focus on visual advertising to increase brand awareness, reach new audiences, or remarket to people who already visited your site.

24.1 Types of Display Targeting

What Display Campaigns Are Best For

🧩 How Display Ads Work

Google uses your:

• Images

• Headlines

• Descriptions

• Logos

Then automatically generates responsive display ads that adjust to the website’s layout and placement.

You can also upload static banners (JPG, PNG) or HTML5 ads.

📌 Types of Targeting in Display Campaigns

1. Audience Targeting

• Remarketing (site visitors, app users)

• Customer lists

• In-market audiences (people actively researching products)

• Affinity audiences (interests/behaviors)

• Custom segments (keywords, URLs)

2. Content Targeting

• Placements (specific websites, apps, YouTube channels)

• Topics

• Keywords (for contextual targeting)

3. Automated Targeting

Google uses AI to expand reach based on performance.

⚙️ How to Create a Google Display Campaign (Simple Steps)

1. Go to Google Ads → New Campaign

2. Choose your goal (e.g., Sales, Leads, Website traffic, Brand awareness)

3. Select Display Campaign

4. Enter your website URL

5. Set budget & bidding strategy

   • Maximize conversions

   • Target CPA

6. Choose locations and languages

7. Create your target audience

8. Add your ad assets:

   • Headlines

   • Descriptions

   • Images

   • Logos

   • Videos (optional)

9. Set final URL

10. Review and publish

🌟 Advantages of Display Campaigns

• Massive reach (across millions of sites)

• Very affordable impressions (CPM is low)

• Great for remarketing

• Visually appealing ads

• Strong brand-awareness tool

• Advanced targeting options

⚠️ Limitations

• Lower conversion rate than Search (because users are not actively searching)

• Requires good creative assets

• Needs constant optimization to avoid wasted spend

24.3 Example: Delhi Campaign

• Target placements on IndiaToday, Times of India, Careers360, Shiksha, etc.
• Show banner ads for “Google Ads Expert Delhi”.

CHAPTER 25 — YOUTUBE PERFORMANCE FRAMEWORK

⭐ 25.1 The 5-Second Hook Formula

1. Call out the audience
2. Identify the problem
3. Present the benefit
4. Build authority
5. Give CTA

Example script:

“Running Google Ads but not getting leads in Delhi?
I’m Kashif, Google Ads Expert with 6+ years experience — let me fix your campaigns.”

⭐ 25.2 Table: YouTube Ad Types

CHAPTER 26 — REMARKETING (HIGH ROI)
Remarketing brings back people who visited your site but didn’t convert

26.2 Examples of Remarketing Lists

CHAPTER 27 — PERFORMANCE MAX ADVANCED AI STRATEGIES

27.1 Asset Groups Structure

Below is a clean, professional Performance Max (PMax) 3 types Asset Group structures you can use for e-commerce or lead generation.

1. Category-based

2. Product/theme-based

3. Audience-intent based

   1. Category-Based PMax Asset Group Structure (Best for E-Commerce)

   Use when your store has multiple product categories.

2. Product/Theme-Based Structure (High Intent & Best Performance)

Best for brands with specific themes, product lines, or seasonal products.

3. Audience-Intent Based Structure (Best for Lead Gen or Services)

🎨 Each Asset Group Should Contain

To maximize performance:

✔ Required Assets

• 5–15 Headlines

• 3–5 Long Headlines

• 4–5 Descriptions

• 20 Images (various ratios: 1:1, 1.91:1, 4:5)

• 1–5 Logos

• 1+ Videos (Google auto-generates if missing)

✔ Optional but Recommended

• Ad extensions

• Audience signals (3–5 per group)

• Asset-level UTM tagging

🔥 Best Practices for PMax Asset Group Structure

• One theme per asset group → do NOT mix products/services

• Match creatives to product feed segments

• Use feed filters for e-commerce (GMC product groups)

• Add unique images/messages for each group

• Avoid duplicate asset groups

• Add at least one video per asset group for better reach

27.2 Diagram: PMax AI Learning

CHAPTER 28 — GOOGLE ADS FOR LOCAL BUSINESSES (DELHI EXAMPLES)

28.1 Best Strategies

• Radius targeting
• Call extensions
• Call-only ads
• Local service extensions

28.2 Example: “AC Service in Lajpat Nagar”

Keyword group:

• ac repair lajpat nagar
• ac servicing near me
• ac technician Delhi

CHAPTER 29 — GOOGLE ADS FOR LEAD GENERATION (SERVICES INDUSTRY)

Industries like:

• Coaching
• Real estate
• Healthcare
• Home services
• Lawyers
• Consultants

All benefit from Search + PMax combo.

CHAPTER 30 — GOOGLE ADS FOR E-COMMERCE

⭐ 30.1 Required Assets

• High-quality product feed
• Accurate pricing
• Category mapping
• Conversion value tracking

⭐ 30.2 Diagram: E-commerce Funnel

CHAPTER 31 — GOOGLE ADS + AI AUTOMATION WORKFLOWS

31.1 AI Tools

• ChatGPT prompts
• Google Ads recommendations
• Smart bidding
• Automated rules

31.2 Example Automation Rules

CHAPTER 32 — GOOGLE ADS BUDGETING & SPENDING FRAMEWORK

Managing budget is one of the most important skills in Google Ads.

⭐ 32.1 How Google Uses Your Budget

Google spends your budget based on:

• Auction fluctuations
• Competition level
• Keyword intent
• Time of day
• Location demand
• Device performance

32.2 Budget Allocation Table

32.3 Visual: Smart Budget Allocation Framework

32.4 Delhi Example

For a business in South Delhi:

Budget = ₹50,000/month
Spend like this:

• Search: ₹20,000
• PMax: ₹15,000
• Display: ₹5,000
• Remarketing: ₹5,000
• Brand campaign: ₹5,000

CHAPTER 33 — GOOGLE ADS LANDING PAGE FRAMEWORK (ADVANCED)

A landing page converts clicks into leads.

33.1 The 7-Section High-Converting Landing Page

1. Hero Section
   • Headline
   • Subheadline
   • CTA buttons
   • Trust badges
2. Value Proposition
3. Benefits Section
4. Features Section
5. Social Proof
   • Reviews
   • Case studies
   • Testimonials
6. Pricing / Packages
7. Final CTA + WhatsApp

33.2 Landing Page Wireframe (Visual)

CHAPTER 34 — GOOGLE ADS TROUBLESHOOTING (FULL GUIDE)

When campaigns don’t perform, follow this structured approach.

34.1 Troubleshooting Table

34.2 Workflow: Troubleshooting Decision Tree

CHAPTER 35 — SMART AUTOMATION (GOOGLE ADS + RULES)

Automation reduces manual effort.

35.1 Useful Automated Rules

35.2 Visual: Automation Loop

CHAPTER 36 — MULTI-CAMPAIGN FUNNEL STRATEGY (ADVANCED)

You cannot rely on only one campaign. Successful advertisers use funnels.

36.1 3-Level Funnel System

LEVEL 1 — COLD TRAFFIC

• Display
• YouTube
• Search Broad

LEVEL 2 — WARM TRAFFIC

• Remarketing
• PMax
• Competitor keywords

LEVEL 3 — HOT TRAFFIC

• Exact keywords
• Brand campaign
• Strong CTA landing pages

36.2 Visual: Funnel System

🔻 VISUAL: Full Funnel System Diagram (TOFU → MOFU → BOFU → Retention)

┌───────────────────────────────────┐
│ AWARENESS │
│ (TOFU) │
│ │
│ · Broad targeting │
│ · Display / YouTube ads │
│ · Social ads (Awareness) │
│ · SEO / Content / Shorts │
└───────────────┬───────────────────┘
│
▼
┌───────────────────────────────────┐
│ CONSIDERATION │
│ (MOFU) │
│ │
│ · Website visitors │
│ · Product viewers │
│ · In-market audiences │
│ · Email capture / lead magnets │
└───────────────┬───────────────────┘
│
▼
┌───────────────────────────────────┐
│ CONVERSION │
│ (BOFU) │
│ │
│ · Remarketing ads │
│ · Cart abandoners │
│ · Lead nurture sequences │
│ · High-intent search ads │
└───────────────┬───────────────────┘
│
▼
┌───────────────────────────────────┐
│ RETENTION / LOYALTY │
│ │
│ · Email flows │
│ · Loyalty programs │
│ · Upsell/cross-sell │
│ · CRM remarketing │
└───────────────┬───────────────────┘
│
▼
┌───────────────────────────────────┐
│ ADVOCACY / REFERRALS │
│ │
│ · Reviews / testimonials │
│ · Referral incentives │
│ · UGC & community building │
└───────────────────────────────────┘

🎯 How the Funnel Works

1. TOFU (Top of Funnel) – Awareness

Goal: Reach new people who don’t know you
Channels: YouTube, Display, TikTok, Reels, SEO, Content
KPIs: Impressions, reach, views

2. MOFU (Middle of Funnel) – Consideration

Goal: Educate and warm up
Channels: Website content, remarketing, email capture
KPIs: Add-to-carts, leads, product views

3. BOFU (Bottom of Funnel) – Conversion

Goal: Convert warm traffic into customers
Channels: Remarketing, branded search, abandoned cart
KPIs: Sales, ROAS, CPA

4. Retention / Loyalty

Goal: Keep customers returning
Channels: Email, SMS, CRM, PMax customer lists
KPIs: Repeat purchase rate, LTV

5. Advocacy / Referrals

Goal: Turn customers into evangelists
Channels: Referral programs, UGC campaigns
KPIs: Referral revenue, reviews

CHAPTER 37 — GOOGLE ADS FOR B2B 

B2B marketing requires a different strategy.

37.1 What Works Best for B2B

• Search campaigns
• Custom intent audiences
• Retargeting
• High-value landing pages

37.2 Table: B2B vs B2C Targeting

CHAPTER 38 — GOOGLE ADS FOR YOUTUBE INFLUENCERS

YouTube creators can get more views with ads.

38.1 Campaign Types for Influencers

• Video discovery (best for subscribers)
• Skippable in-stream
• Bumper ads (branding)

38.2 Workflow: Growing YouTube With Ads

Target interested audience → Show video → Build retargeting list → Promote next videos

CHAPTER 39 — ADVANCED NEGATIVE STRATEGIES (DEEP DIVE)

⭐ 39.1 Negative Keyword Layers

Layer 1 — Search Term Negatives

Filter irrelevant searches.

Layer 2 — Ad Group Level Negatives

Control theme separation.

Layer 3 — Campaign Level Negatives

Block unwanted categories.

Layer 4 — Negative Placements

Block apps and low-quality GDN sites.

39.2 Visual: Multi-Layer Negative Shield

CHAPTER 40 — COMPETITOR ANALYSIS PLAYBOOK

40.1 Tools

• SEMrush
• Ahrefs
• SpyFu
• Google Ads Transparency Center

40.2 Table: Competitor Breakdown

40.3 Visual: Competitor Strategy Loop

Analyze Competitors → Find gaps → Create better offer → Win market share

CHAPTER 41 — MULTIPLE LOCATION TARGETING (DELHI EXAMPLES)

41.1 Best Areas for PPC in Delhi

41.2 Visual: Location Targeting Strategy

CHAPTER 42 — WHATSAPP-BASED PPC STRATEGY (INDIA-SPECIFIC)

India converts best on WhatsApp.

42.1 Why WhatsApp Works

• 95% smartphone users
• Instant response
• Low friction
• High trust
• No technical knowledge required

Ad Click → Landing Page → WhatsApp Click → Chat → Lead Conversion

CHAPTER 43 — AGENCY-LEVEL GOOGLE ADS REPORTING

43.1 Must-Have Report Sections

43.2 Visual: Monthly Reporting Cycle

Collect Data → Analyze → Insights → Recommendations → Implement

43.1 Must-Have Report Sections

Kashif Rehman is a Google Ads Expert, SEO specialist, and Digital Marketing Trainer with 6+ years of experience helping businesses across Delhi, India, and worldwide.
He teaches students and professionals through:

👉 Online Google Ads & Digital Marketing Training
https://onlinemarketingbull.com/online-digital-marketing-teacher/

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