Introduction: Running effective online advertising campaigns involves more than just creating ads and setting budgets. It’s crucial to measure the success of your campaigns by tracking conversions, which are the actions you want your website visitors to take after interacting with your ads. One common conversion is when a user…
Top 10 AI Tools in Digital Marketing
Leveraging AI Powerhouses: A Deep Dive into the Top 10 AI Tools in Digital Marketing Introduction Personalised experiences, effective methods, and data-driven decisions now rule the complex ecology that is digital marketing. Artificial intelligence (AI), which has transformed how marketers interact with their audiences and achieve unmatched outcomes, is at…
What is PPC Advertising and Benefits of PPC Ads
What is PPC Advertising PPC Advertising – allows you to target potential buyers through relevant ad copy and keywords that match their search queries. PPC ads show up in search engines (Google or Bing) results pages (SERPs) next to organic listings. Advertisers pay each time a user clicks on one of…
How to Track Site Search in WordPress Website with Google Analytics
Track Site Search in WordPress website You should track site searches to know what your website visitors are looking for, what they are searching on your website. That is why you need to enable site search tracking in Google Analytics. Following are steps for tracking site searches in WordPress website…
Difference between XML SiteMap and HTML SiteMap ?
XML SiteMap Vs HTML SiteMap Which is Right for Your Website? In the ever-evolving landscape of website optimization and search engine visibility, understanding the roles and benefits of XML Sitemaps and HTML Sitemaps is crucial. In this blog post, we will take a closer look at: What is XML Site-Map…
What is the difference between SEO and SEM?
Difference between SEO and Search Engine Marketing (SEM) Topics Covered in this article : SEO Vs SEM Difference between SEO and SEM in Detail What is SEM What is PPC Advertising What is SEO What is On-Page SEO On-Page SEO Activities What is Off Page SEO Off-Page SEO Activities Which…
5 Benefits of SEO For Your Business
Benefits of SEO For Your Business SEO stands for search engine optimization, and it’s the process of improving a website in ways that help it rank in search results when users search for specific words and phrases. SEO is an essential part of any successful marketing strategy. SEO can help…
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I am ExperienceDigital Marketing Consultant . I do Search Engine Optimization(SEO), Pay Per Click Marketing(PPC),Web Site Designing and Graphic Designing I help clients improve their business through Digital Marketing. I have worked with various industry verticals like education, mobile, information technology etc. I want to help businesses through digital marketing…